Growing up, I always took desi shopping for granted. Any event, whether it be a wedding or graduation party, my parents always purchased suits of my liking without question. Of course, my mom always did the bargaining, but I never really knew the cost associated. Fast forward to getting married, where my mom tells me that my husband and I are now responsible for all my desi party wear. NBD right? Wrong! I moved to Chicago shortly after getting married, and shopping on Devon was a nightmare. I remember walking into a boutique and wanting an Eid suit but having a tight budget of $100. The lady sold me a cotton suit for $95 (swore I got an amazing deal)- I quickly realized that the suit was too simple, but I was stuck. One night, I was perusing my closet, looking at all the desi wear I had. Due to an upcoming event, I needed something to wear, but apparently I had worn everything I owned in front of this particular crowd. All of a sudden, a light bulb went off. I immediately asked my husband "do you think desis will ever pay to buy used suits?" He replied "Why not? If it works for American fashion, why can't it work for desi fashion?" With that, I started asking close friends and family what they thought. Fast forward eight months, and the creation of Designer Consignment by Asra was born.