SB Arts is run by Satvir Bhogal, Creative Director and owner. She holds bachelor degrees in Business and Graphic Arts from San Jose State University. Satvir has been in the events industry for over 20 years working for event planning companies around the bay area as an independant contractor. She started her own business in 2005 which caters to mostly Indian and Fijian Weddings. SB Arts produces around 100 events a year all over the Bay Area and Beyond.