Uber-talented and passionate Tena is the best example of empowering women in Pakistan’s fashion industry. Her brand deals in bridal, casual and formal wear.The label Tena Durrani was established in 2005. Now, it’s been 14 years since Tena started working in the industry and has successfully proven herself as a topmost designer and fabricated the label which has renowned for exquisite Resham embroidery. She drives her muse from Mughal era of Art and Architectures and infuses them with needles and threads to give birth to masterpieces.
Tena’s work philosophy is quite simple “showing perfection& novelty in her every piece of collection and illustrates culture and tradition of her homeland along hue and embellishment using contemporary relevance.”
Tena started off her entrepreneur from home as a small tailoring unit, more as a hobby, when she was expecting her first child. However, she hasn’t got any proper education in the field of fashion. After that, she realized she couldn’t relegate her aptitude for fashion to the sidelines anymore that’s when she went into partnership with Taimur Shah. Then things turned into full organization set-up from the small project. Now, she successfully runs her business with a team of more than 200 people.
Tena is the creative brain behind the company. She’s personally involve in every tiny detail, design and crafts. Tena’s collections have always been admired in countless international fashion shows .She’s an executive designer of the brand. Everything related to designs need her direct approval. Her designs has longevity in term of excellence and wear ability.
Tena Durrani comprises on formal, Prêt-à-porter, Luxury Prêt, Haute Couture and Bridals. Tena Durrani label is currently available through their studio located in DHA Karachi and has numerous global clientele.
In 2015, Tena collaborated with Swarovski among four other Pakistani designers, who selected to showcase a custom-made creation at the event alongside 36 international couturiers.
In 2017, Tena’s brands showcased her collection ‘A Rough Affair’ in London on two different platforms; The Asians Bridal Show and the Fashion Parade.
In 2018, Tena showcased her collection ‘Rara Avis’ at the Fashion Pakistan Week. Tena Durrani was also nominated for HUM Style Awards under the category of Designer of the Year – Lawn